PUBG has announced a series of initiatives to support professional esports teams associated with PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), including profit-sharing on team and league-branded digital items, direct support of team operating costs, and event sponsorship. This multifaceted approach will help support the growing PUBG competitive scene by lowering the barrier to entry for dedicated players looking to engage with the professional leagues and helping established teams thrive.
We are nothing without our teams and players, so it’s critical that we develop these programs to support our competitive scene and help teams build their brands.” said Richard Kwon, CMO, PUBG Corp. “In addition to building a popular esport that caters to our PUBG fanbase for years to come, we want to create a financially viable environment for players to sustain themselves and profit from their hard work.”
To directly bolster team participation in PUBG’s North American (National PUBG League; NPL) and European (PUBG Europe League; PEL) leagues, PUBG Corp. will help offset expenditures associated with team operation costs. These expenses will include costs associated with team travel, housing subsidies and local transportation fees. Additionally, NPL and PEL-specific in-game items will be created starting with Phase 2 of each league. Twenty-five percent of all in-game item sales will go to each of the teams in their respective leagues, further incentivizing league participation and offering fans a way to support their favorite teams and regional leagues.
Financial support will continue with world-class competitions hosted by official PUBG partners later in the year. Each of these events will host top teams from each regional league. To give greater incentives and rewards for participants, exclusive in-game items will be created for each of these global events and 25% of sales will go directly to the participating teams. Additionally, PUBG Corp. will be matching each organizing partner’s prize pool, effectively doubling the reward opportunity for each of these events. More details for each of these international events will be shared at a later date.
PUBG’s 2019 esports activities will culminate later this year at PUBG Global Championship, bringing together the greatest players from around the world. To celebrate this, PUBG Corp. will create a PUBG Global Championship item. More details on this in-game item will be shared at a later date; however, 25% of its sales will be added to the championship prize pool, raising the stakes for the competition. Exclusive team-branded items will also be created for each of the participating teams in the PUBG Global Championship, along with a celebratory item for the eventual champion. Once again, 25% of team-branded item sales will go to each of the teams while 25% of sales from the champion’s celebratory item will go towards the winners and all teams from the same league.